Harnessing customer experience data to optimise your online business

Combining web analytics, voice of customer and multivariate testing

Businesses that excel at understanding their customer experience data and follow data-driven decision processes stand to gain a significant advantage over competitors.

Improving customer experience should not be driven by pure altruistic conviction that customers should be treated better. Rather it is best treated as a strategy aimed at enticing customers to engage with your website and enhance their lifetime value to you.

At AEP Convert we understand that getting these fundamentals right is essential to your online success. By leveraging web analytics and other customer experience data we can help you significantly improve your online profitability.

We developed proven online business optimisation processes that include:

• Web Analytics - analysing your website data to measure customer engagement and marketing effectiveness


• Voice of Customer - collecting and analysing customer feedback (e.g. surveys, usability testing etc.)


• Live Testing - conducting A/B and Multivariate testing from hypotheses to execution

However, we do not believe that one solution fits all clients and all circumstances. Our work methodology is flexible to meet you specific situation.

To improve customer experience and drive up your online sales, contact us now.