Clients

Our clients benefit from our diverse experience and expertise in the areas of web analytics, A/B & multivariate testing, management reporting, content & site design optimisation, voice of customer, usability testing, competitive analysis, behavioural targeting and personalisation.
We offer our clients tactical and strategic consultancy services.Increasingly we provide strategic solutions for data sources integration, analysis and conversion rate optimisation.

Since 2007 we have worked with clients big and small. Our clients include:

Royal Bank of Scotland

Our first client. We have been working with RBS since 2007 helping optimise the online presence of the NatWest and RBS brands.

Services provided include:

Kitbag

Kitbag is Europe's leading online sports fashion and kit retailer. Kitbag holds the exclusive rights to operate the official online stores of football clubs Manchester United, Chelsea, Real Madrid, Barcelona, Everton, Celtic, Aston Villa, Sunderland, Manchester City, Nottingham Forest and more recently Olympique de Marseille.

Kitbag also holds the rights for other online sports shops such as Formula One, RFU, Leicester Tigers, Ryder Cup, NBA, NFL, Wimbledon and Roland Garros to name a few.

Services provided include:

BSkyB

British Sky Broadcasting (trading as Sky) is a British satellite broadcasting, broadband and telephone services company. Sky is the largest pay-TV broadcaster in Britain and Ireland with over 10 million subscribers.

Services provided include:

Web Analytics Training

Wickes

Wickes is a do-it-yourself retailer owned by Travis Perkins with more than 200 stores throughout the UK. It focuses on supplies and materials for homeowners and the building trade.

Services provided include:

Lakeland

Lakeland is a specialist kitchenware, home and garden retailer with over 4,000 products sold online and through 60 stores nationwide. Founded in the early 60s, Lakeland is still family-owned and run.

Services provided include:

Ulster Bank

Ulster Bank is the Irish arm of RBS. We have been working with Ulster Bank on the main retail brands for Northern Ireland and Republic of Ireland.

Services provided include:

Travelodge

Travelodge Hotels is the second largest budget hotel chain and third biggest in the UK by number of bedrooms.

Services provided include:

Voice of Customer integration for Online Analytics & Insight
Usability testing and customer research

More Th>n (part of Royal Sun Alliance)

More Th>n is one of the biggest and best known direct insurance companies in the UK.

Services provided include:

Seatwave

Seatwave is the leading UK online secondary marketplace where fans can buy and sell tickets for concerts, theatre, sports and just about any other live event.

Services provided include:

Voice of Customer integration for Online Analytics & Insight
Usability testing and customer research

Ryman - The Stationer

Ryman - The Stationer is a national stationery retail chain with 237 stores in England, Scotland and Wales.

Services provided include:

Daily Mail

The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. We worked with the Daily Mail ecommerce store.

Services provided include:

Dreams

Dreams is Britain's leading bed specialist and the UK's fastest-growing retailer with well over 200 superstores across the country and a thriving online shop.

Services provided include:

Drinkaware

An independent, UK-wide charity, Drinkaware is supported by voluntary donations from across the drinks industry to equip people with the knowledge they need to make decisions about how much they drink. Drinkaware promotes responsible drinking and finds innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

Services provided include:

Voice of Customer integration for Online Analytics & Insight
Usability testing and customer research

Motherboard by Dell

Motherboard is an online magazine made up of text and video sponsored by Dell.

Services provided include:

Voice of Customer integration for Online Analytics & Insight

Artigiano

A mail order and ecommerce womenswear retailer.

Services provided include:

Scottish Power

Scottish Power is one of the so called Big Six engery suppliers in the UK. It engages in the generation, transmission, distribution and supply of electricity to homes and businesses.

Services provided include:

Web Analytics Training

New Look

New Look is a British global fashion retailer with a chain of high street shops in the UK, Western Europe, Singapore and the United Arab Emirates.

Services provided include:

JP Morgan Asset Management

JP Morgan Asset Management is a division of JP Morgan Chase and an asset manager for institutions, individuals and financial intermediaries.

Services provided include:

Web Analytics Audit

The Conran Shop

Founded by Sir Terence Conran, The Conran Shop is one of the leading lifestyle retailers in the world.

Services provided include:

Friends of the Earth

Friends of the Earth is an environmental charity which is also one of AEP Convert's nominated charities.

Services provided include:

Designed and developed a charity-wide web analytics framework (hyperlinked)
Ran A/B Testing on the main donation pages (resulting in a conversion improvement of over 50%)
Advised on the gathering of essential Voice of Customer feedback as part of the research for the main site relaunch

All of these clients share a common desire to leverage their online customer experience data into more sales, additional applications/leads or greater content consumption.

We are proud to be working with all these clients. Their diversity enriches our experience whilst at the same time makes our work interesting and fun.

We are asked to tackle different problems. This helps us challenge our methodology and improve the quality of our effort. It also reinforces our conviction that understanding customer experience is the key to success both on and offline.

To find out how we help these clients, Contact us now.