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SEMPHONIC ANNOUNCES UK PARTNERSHIP WITH AEP CONVERT
07 March 2012
"Rapidly expanding, US-based digital measurement and web analytics consultancy, Semphonic, today announces a comprehensive practice partnership with London-based AEP Convert, an online business optimisation consultancy, led by Michael Feiner. Semphonic continues to expand its operation across Europe ..."
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07 March 2012
"US-based X - Change conference comes to Europe for the first time, following the growing trend of data-driven marketing across the Atlantic ..."
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SEMPHONIC ANNOUNCES UK PARTNERSHIP WITH AEP CONVERT
07 March 2012
Rapidly expanding, US-based digital measurement and web analytics consultancy, Semphonic, today announces a comprehensive practice partnership with London-based AEP Convert, an online business optimisation consultancy, led by Michael Feiner. Semphonic continues to expand its operation across Europe following the recent opening of its Berlin office, headed by VP Matthias Bettag, at the beginning of 2012.
Gary Angel, President of Semphonic, comments, "Our goal is provide a comprehensive digital measurement program to enterprises across Europe. To do that, we've created an array of partnerships with tool vendors and we've started to expand our own presence on the ground. One thing we've learned from our US practice is that it takes a complete program to really drive organisational success with digital measurement. Lots of one-off projects just don't work. To create a comprehensive program means having top practitioners on the ground, able to execute and drive the program at the client's site. Our partnership with AEP Convert will enable us to achieve that goal in the UK and Europe."
Michael Feiner, AEP Convert Director, adds, "Our combined goal is to deliver the most advanced digital measurement and analysis available anywhere in the world. I've long admired Semphonic's practice methods and we've had extensive discussions about our shared vision for digital/customer analytics. This is an opportunity to drive full-scale enterprise programs that combine Semphonic's deep experience in data warehousing, advanced analytics, and unique methods with an exceptional, on-the-ground team experienced in every aspect of digital measurement and able to execute that vision here in the UK. We have had excellent results with clients such as RBS, More Than, Daily Mail and New Look. We are now looking to enhance our portfolio of capabilities whilst retaining our local business and cultural knowledge."
AEP Convert has worked with a range of UK enterprise clients and can scale digital measurement efforts and deliver on-site guidance and support to even the largest enterprise. It's that blend of leading-edge analytics methodology and local practice knowledge that both companies believe will create a new paradigm for digital measurement. Angel continues, "We've looked at our practice experience here in the US and realised that our most successful clients - companies like American Express, Genentech, HP, Kohler, Merck, Samsung, and Walmart- don't take a 'one-off' approach. They build a team and a comprehensive program based on a full digital measurement strategy. So we've packaged up that approach and that's all we are focused on in the EU. Comprehensive measurement programs to create world-class digital programs. Our goal isn't to achieve parity with leading US companies for our UK clients - it's to achieve superiority."
At the client-level, the two companies will deliver a single, unified experience. One billing relationship, one client-account relationship, a completely integrated practice experience, and a seamless blend of US and EU based resources including dedicated on-site support across every task from tagging and infrastructure development, to report automation, to advanced analysis and customer data warehouse integration to project management and training.
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AEP Convert is a web analytics and optimisation consultancy established in 2007 by Michael Feiner. We help clients optimise their web presence and increase their online returns. By using a collection of web tools and the experience of in-house staff and specialised contractors, AEP Convert is able to provide targeted solutions to both small and big challenges faced by our clients.
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THE PREMIER WEB ANALYTICS CONSULTING CONFERENCE COMES TO EUROPE TO EXPLORE INCREASE IN DIGITAL MEASUREMENT AND DATA WAREHOUSING
07 March 2012
US-based X - Change conference comes to Europe for the first time, following the growing trend of data-driven marketing across the Atlantic
Semphonic - the leading Web Analytics consultancy in the United States, announces the inaugural X Change Europe Conference on 29th-31st May 2012 at the Scandic Hotel in Berlin. The event will include representatives from major brands in the UK, US, Germany, Spain, Finland, Belgium and the Netherlands, including the Financial Times, ASOS, Virgin Media, Dell, Disney, the Bavarian Stock Exchange and Nokia.
Previously a US-centric event, the X Change conference brings together top enterprise analytics, digital measurement and data warehousing practitioners in a unique - all conversational format - no presentations, no paid speakers, no booths and no selling. Semphonic is partnering with UK-based AEP Convert, the online business optimisation consultancy, to create the Conference in Berlin.
Gary Angel, Semphonic's President and X Change founder, comments, "The entire conference consists of small group discussions called Huddles, as in American Football, led by top enterprise practitioners. The idea is simple - the most productive and interesting parts of any conference, exhibition or trade show are the spontaneous conversations you have with peers. So we based X Change entirely upon those conversations. The format makes for a unique, more valuable, more interesting experience and it's what has made X Change the premier web analytics conference in the US."
Key to the conference are the Huddle leaders - the enterprise practitioners who will lead the small conversational groups. Matthias Bettag, Semphonic VP and Head of the Berlin Office, comments, "We have assembled an incredible group of digital measurement practitioners from across Europe to discuss the latest developments in web analytics and data warehousing; we have sprinkled in a few of the very best experts from the US as well. From Germany, we have top analysts from MeineStadt.de, Kabel Deutschland, the Bavarian Stock Exchange, Bayer Business Services, and SoundCloud. From the UK, we have experts from the Financial Times, ASOS, Virgin Media, Disney, Thomas Cook and Hotels.com along with PON from the Netherlands, Nokia from Finland and one of the leading European banks. From Spain, we added two of the top independent practitioners in Europe, and finally, from the US, we have attracted measurement leaders from Comcast and Dell. The common language for all Huddles will be English to accommodate a wider pool of practitioners from all over Europe.
Michael Feiner, Director at AEP Convert, comments, "We are delighted to bring X Change to Europe. X Change is a great enabler. When I attended the US version, I gained new knowledge and had a chance to talk through measurement challenges with other professionals 'in the trenches'. I came back armed with a new perspective that helped me improve my approach to analytics and optimisation. Now European practitioners will have an opportunity to do the same."
Hotels.com Analytics Manager Matthew Fryer has led Huddles in the US and will do so again in Berlin. Fryer says, "X Change is incredibly more valuable than a traditional Conference."
According to Tom Betts, Head of Web Analytics at the Financial Times and a two-time veteran of the U.S.-based X Change Conference, "X Change is simply the best Conference I've ever attended. You aren't listening to canned presentations - you are talking to peers about real problems and real solutions. It's a totally different experience."
David McBride, one of the leading measurement practitioners in the United States, head of digital measurement at Comcast and a multi-year X Change veteran, echoes that sentiment. "It's by far the most enjoyable and engaging Conference I attend. It's exciting to be bringing X Change to Europe and I'm looking forward to meeting a whole new set of top practitioners."
Traditionally, Huddle leaders choose their own topics - ensuring that the conversations are focused on issues of deep concern to actual practitioners. Topics this year include, amongst others:
- Online Analytics Maturity: From Reporting to Analysis and Beyond
- Defining Useful Performance Indicators (KPIs)
- Managing an Analytics Team
- Tag Management Systems
- Predictive Analytics
- Privacy and Ethical Standards
- From Analytics to CRM
- Mobile in the Mix - a 360 Degree Customer View
- Preparing for Big Data
- Hadoop and Analytics
- Advanced Segmentation and Multivariate Testing
X Change continues a long tradition of outstanding venues and locations - the Conference has been hosted in four different Conde Nast Top Hotel and Resorts in the World - with this year's choice of the Scandic in Berlin. World-class location, comfort, and a host of exciting events will be a part of the complete experience.
Angel concludes, "The goal is to create a conference where every single participant walks away convinced not only that it was worthwhile, but that it was the most informative and productive conference they have ever attended. We do not allow anything to get in the way of that goal. That's why we have deliberately avoided having paid speakers, sponsors' booths, or any other distractions from the core activities. Every minute of the Conference is meant to be enjoyable and informative."
For more information or to register, please visit X Change Europe.
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AEP Convert is a web analytics and optimisation consultancy established in 2007 by Michael Feiner. We help clients optimise their web presence and increase their online returns. By using a collection of web tools and the experience of in-house staff and specialised contractors, AEP Convert is able to provide targeted solutions to both small and big challenges faced by our clients.