These days web analytics is ubiquitous and most organisations engage in some level of online analysis, testing and optimisation.
However, very few organisations combine all these elements into a comprehensive, methodical and holistic approach. As a result, they do not maximise the value that analytics could offer. Often the multiplicity of tools causes confusion rather than clarity and ultimately leads to tool neglect.
Our Strategic Planning for Web Analytics and Optimisation framework is designed to help you increase your digital assets profitability. We evaluate all aspects of your digital analytics programme including your tool suite, reporting procedures, team structure and business requirements.
You will receive a comprehensive assessment of your analytics state of play including a gap analysis and a plan of action to address these gaps. Our action plans are pragmatic with recommendations based on commercial impact. We avoid generic, so called "best practice" recommendations. Instead we aim to deliver improvement programmes that are realistic and cost-effective whilst ambitious - so you do not need to compromise on quality.
Finally, we will support your internal team implementing our improvement programme or execute the entire programme on your behalf if you wish us to do so.
Clients we provide this service to: Ulster Bank, RBS International, Coutts, More Than