Consulting
End-to-end digital analytics and optimisation consultancy services to increase your website commercial performance.
Modular and project-based services you can tailor your exact circumstances.
Strategic Planning
These days web analytics is ubiquitous and most organisations engage in some level of online analysis, testing and optimisation.
However, very few organisations combine all these elements into a comprehensive, methodical and holistic approach. As a result, they do not maximise the value that analytics could offer.
A coherent and comprehensive strategy for analytics and optimisation is essential for continuously improving your website.
Web Analytics Audit
"Rubbish in - rubbish out".
When you make business-critical decisions you must be completely confident the data you are using is accurate. Flawed data leads to misguided decisions. Doubt creeps into managers' minds and the quality of your web analytics tool and implementation is questioned.
Inaccurate data is often the result of a poor implementation or failure to keep your web analytics tool up to date when changes to site structure and content occur.
Analytics Planning & Implementation
Successful web analytics implementations are a result of good planning. Like any other software implementation, they require a combination of business and technical skills.
Simply dropping a generic JavaScript tracking code on site pages will normally yield a sub-optimal implementation.
Designing Reporting Framework
Get the information you need when you need it. Having the right set of data in the relevant context is crucial for business decision-makers.
A well-defined reporting framework will help you identify your business success, challenges and opportunities in a clear and consistent manner. You will be able to take the right actions based on trustworthy data rather than guesswork and gut feelings.
Online Analysis & Insight
Your business success depends on your ability to analyse your customer’s online behaviour, identify key opportunities where you are potentially failing customers and take necessary action to rectify the situation. Regular reporting helps you keep control of your online business performance. However, reporting on its own will not deliver the insight required for optimising that performance.
You need to proactively analyse your online customer needs, how they interact with your site and what do they find engaging or displeasing.
A/B and Multivariate Testing(MVT)
A core component of any online optimisation effort is the ability to test hypotheses and measure the results of those tests. Nearly every business with a significant online presence is already conducting A/B and multivariate testing. Very few actually do it well.
Randomly testing pages is unlikely to result in continuous success. Instead a great testing programme requires a methodical and recurring process of analyses, hypotheses, prioritisation and testing.
Voice of Customer
Traditional web analytics tools answer the what, where, when questions about your online customers. They do not answer why. Why do customers do what they do? It is a fundamental aspect of any customer journey analysis. Yet very few analysts combine demographic and attitudinal data from voice of customer programmes such as online surveys with web analytics.
Behavioural Targeting
Behavioural targeting is all about delivering the right message at the right time to the right person. Using advanced segmentation of your audience, behavioural targeting could deliver significantly improved online customer experience and a marked uplift in online sales and conversions.
Social Media Tracking & Analysis
Companies are investing significant resource and budget into social media. Some view social media as an opportunity to expand their marketing efforts and increase sales. Many B2C companies are extending their customer support functionality onto social media. Whilst others are using social media for pure brand engagement.
Social media is a diverse, fragmented and immature medium. Consequently, measurement is a massive challenge. Facebook, Twitter, Google+ and now Pinterest create a diverse set of measurement challenges. And at present there is no single platform or agreed set of metrics to measure the overall impact of all of your social media initiatives.
Real Time Personalisation
Real time personalisation is the most advanced form of targeting. It allows you to serve relevant content to individuals or micro customer segments based on any data you store about your website users. For example, historic online behaviour, demographics, purchase history and personal preferences.
