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X CHANGE CONFERENCE / HUDDLE TOPICS

Huddle Topics

  1. Dark Social Traffic (Ole Bahlmann, SoundCloud)
  2. Forecasting on Web Analytics Data to Detect Data Anomalies & Viral Effects (Ole Bahlmann, SoundCloud)
  3. Using Behavioural Data to Aid Personalisation (Tom Betts, Financial Times)
  4. Who Shouts Loudest? Managing the Supply & Demand for Data (Tom Betts)
  5. Structures - Building Them, Changing Them (Karsten Courtin, Panasonic)
  6. The Perfect Data Visualisation – Four-Dimensional-Multi-Axis-Dotted-Line-Pie-Charts (Karsten Courtin, Panasonic)
  7. When Customers Struggle on Your Site: How to Diagnose & Act Effectively Using New “Customer-Focused” Analytical Tools (Etienne Cox, Dell)
  8. Delighting Customers Online Beyond Conversion & Lead Generation. How Do You Know if You’re Doing Well? (Etienne Cox, Dell)
  9. Improving ROI by Analysing Customer-to-Customer Engagement (Alex Emberey, Thomas Cook)
  10. Social Media Today: Tools and Metrics (Alex Emberey, Thomas Cook)
  11. Tagging – How to Get the Information You Want Out of Your Site (Arne Holst, OTTO)
  12. Data Privacy – DNT, Opt-In/Opt-Out, Disperse Legal Requirements & the Implications for Data (Arne Holst, OTTO)
  13. App Analytics 101 (Marc Issel, Economist)
  14. Marketing Analytics for Mobile Applications (Marc Issel, Economist)
  15. Design & Development of Dedicated KPI Systems: Theory & Practice (Vaceslav Klassen, Rohde & Schwarz)
  16. Concept & implementation of A/B and Multivariate Testing (Vaceslav Klassen, Rohde & Schwarz)
  17. Improving Attribution (Sebastian König, Thomas Cook)
  18. The Elusive Unique User - Cross Device Tracking & CRM Integration (Sebastian König, Thomas Cook)
  19. From Insights to Business Results (Ulla Kruhse-Lehtonen, Sanoma)
  20. Core Elements of a Successful Consumer Analytics Capability (Ulla Kruhse-Lehtonen, Sanoma)
  21. Is Yesterday’s Test Winner Today’s Loser? (David Leese, Dell)
  22. Iterating or Creating? Risk vs. Reward (David Leese, Dell)
  23. Creating Strong Foundations for Analytical Success (Ross McDonnell, Walt Disney Co)
  24. Data Integration (Ross McDonnell, Walt Disney Co)
  25. Voice of the Customer Research (Matthew Niederberger, Philips Lighting)
  26. (Agile) User Research Methods (Matthew Niederberger, Philips Lighting)
  27. From Web Analytics to Mobile Analytics & Back (Peter Pletsch, meinestadt.de)
  28. Analyst Recruitment & Retention (Peter Pletsch, meinstadt.de)
  29. What are the Essential Ingredients of an Advanced Web Analytics Programme? (Tim-Fabien Pohlmann, sprd.net)
  30. Social Media Analytics (Tim-Fabien Pohlmann, sprd.net)
  31. How to Speak Analytics to UX Designers (Piotr Poznański, Eniro Poland)
  32. SEO Analytics for Larger Websites (Piotr Poznański, Eniro Poland)
  33. Optimising for Mobile Only Growth (Alex Schultz, Facebook)
  34. Re-Targeting Optimisation & Metrics (Alex Schultz, Facebook)
  35. Multichannel Marketing (Ana Soplon, Sanitas)
  36. Mobile Apps Measurement (Ana Soplon, Sanitas)
  37. Conversion Tools of the CRO professional: Tools, Techniques & Methodologies That Go Beyond Your Basic Web Analytics Package (Craig Sullivan, Rush Hair)
  38. UX with Numbers : How Can You Triangulate the Numbers with Human Behaviour (Craig Sullivan, Rush Hair)
  39. How to Get the Most Out of A/B Testing & Personalisation (Ian Sutherland, Stylistpick.com)
  40. Convincing the Finance Director: How to Influence Financial Stakeholders With Analytics (Ian Sutherland, Stylistpick.com)
  41. What is Big Data & How to Get Started (David Williams, ASOS)
  42. How to build an Analytics Team? (David Williams, ASOS)

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